BV539 How Growing Professionals Can Become Thought Leaders Through Publishing

Webinar Description

In this webinar, Chris Mercer, author of over 10 books and scores of articles on business valuation related subjects explains how you can begin your journey to becoming a thought leader through publishing articles and other content. He explores how to generate content ideas, how to turn those ideas into articles, blog posts, books, or whitepapers; how to get them published; and how to repurpose that content across different marketing channels in order to maximize the return on your investment of time (your marketing ROI). Thought leadership is part of the journey of a growing professional. This session also touches on the necessary traits of a growing professional that can advance your career over time and help you become known to referral sources and other parties of interest. Chris, one of the most well-known business valuation professionals in the country, will explain what has worked for him and what hasn't and will focus on actionable information that you can put into practice immediately.

Learning Outcomes

Upon webinar completion, the participant will be able to:

• Discuss how to get started as a thought leader;
• Introduce how to generate content ideas; 
• Explain how to turn one piece of content into several pieces of content that can be used across different marketing channels; and 
• Describe the necessary traits of a growing professional.

Course Audience

Any valuation professional who is interested in becoming a thought leader, whether you are new to the profession or have been in the profession for years.

Instructor Information

Christopher Mercer, FASA, CFA, ABAR | Mercer Capital

Chris is the Chairman of Mercer Capital. He began his valuation career in the late 1970s and he has prepared, overseen, or contributed to hundreds of valuations for purposes related to tax, ESOPs, buy-sell agreements, and litigation, among others. In addition, he has served on the boards of directors of several private companies and one public company. He enjoys working with business owners to address ownership transition issues. Chris is a prolific author on valuation-related topics, including Buy-Sell Agreements for Closely Held and Family Business Owners (Peabody Publishing, 2010)

Continuing Education

Review of this session recording will award 1.2 CE hour(s). 

CPE credit is not awarded for this pre-recorded offering.