2026 ASA Winter Fair Value Conference (Virtual)

More About This Event

ASA Member Price: $259 | Non-Member Price: $359

Wednesday, December 16, 2026, Time: 1:00pm - 5:25pm ET 

Join leading valuation professionals and industry experts for ASA’s 2026 Winter Fair Value Conference, a focused program exploring current issues, evolving guidance, and practical approaches shaping today’s valuation profession.

This year’s conference will feature:

• Valuation Firms of All Sizes Panel — Hear perspectives from professionals representing large and mid-sized audit firms as well as large and small valuation firms, with discussion focused on the issues, opportunities, and challenges facing firms across the profession.
• Valuation of SAFE Investments — Explore key valuation considerations for Simple Agreements for Future Equity (SAFEs), including the unique features and complexities that can affect valuation approaches and conclusions.
• Practical Insights from AI Adoption — Hear practical perspectives on the adoption of artificial intelligence in valuation, including how firms are integrating AI into their workflows, lessons learned, and considerations for using these tools effectively and responsibly.
• Company-Specific Risk Premiums: Guidance Update & Estimation Model — Get an update on the latest working group guidance and explore a practical model for estimating company-specific risk premiums and breaking them down into their component parts.
• Working Group Update: Intangible Asset Discount Rates — Stay current on developments related to intangible asset discount rates and the ongoing work addressing this important area of valuation practice.

Designed to bring together perspectives from across the valuation profession, the Winter Fair Value Conference provides timely technical updates, practical insights, and new approaches attendees can apply in their work.

Why Attend?

• Gain practical insights into current and emerging valuation issues.
• Explore valuation considerations for increasingly common SAFE investments.
• Learn how valuation professionals are putting AI into practice.
• Stay current on evolving guidance for company-specific risk premiums and intangible asset discount rates.
• Hear perspectives from valuation and audit firms of varying sizes.
• Take away practical approaches and insights you can apply in your day-to-day work.

Whether you specialize in business valuation, financial reporting, audit support, or related valuation services, this conference gives you the technical updates and practical tools to stay current — and earn up to 5 CPE credits.

Conference Session Platform
This virtual conference is being held via Zoom. Please be sure to review Zoom's System Requirements. See the Event Access tab to join the live virtual conference after registering.

Conference Chair
Adam Smith, ASA | Managing Director | Valuation Research Corporation
Jon Tang, ASA, CFA | Senior Managing Director | Empire Valuation Consultants

NASBA and Continuing Professional Education (CPE) Credit

*ASA is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have the final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website https://www.nasbaregistry.org/.

CPE Credit: Up to 5 CPE credits
Program Level: Intermediate 
NASBA Knowledge Type: Specialized Knowledge 
Delivery Method: Group Internet Based 
Prerequisites: None 
Advanced Preparation: None 
Policies: ASA's Refund and Cancellation Policy and ASA's Complaint Resolution Policy

Conference Sponsors

     

Agenda

1:00 - 1:05pm
Welcome

1:05 - 2:05pm
Valuation Firms of All Sizes Panel

2:05 - 2:50pm
Practical Insights from AI Adoption 

2:50 - 3:35pm
Valuation of SAFE Instruments 

3:35 - 3:40pm
BREAK

3:40 - 4:25pm
Company Specific Risk Premiums - Update on Guidance and a Model for Estimation 

4:25 - 5:25pm
Working Group Updates

*Agenda subject to change.

Upon completion of this course, participants will be able to:

• Recognize key considerations and approaches for valuing SAFE investments.
• Identify practical applications, benefits, and considerations for adopting AI in valuation practice.
• Apply current guidance and approaches for estimating company-specific risk premiums.
• Describe current developments and guidance related to intangible